STORIES

During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”

THE KING OF COUNTRY MUSIC AND HIS CROWN

Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.

Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.

2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE

Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

RICKY BOLIN RETIRES

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

A CENTURY OF WESTERN HERITAGE AND CULTURE

Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.

During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”

HATS OFF TO HARRY

Resistol's rodeo athletes proudly represent the brand both in and out of the arena.

Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.

THE SWITCH FROM STRAW TO FELT

In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

RICKY BOLIN RETIRES

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

MEET THE 2024 TEAM RESISTOL FRONTRUNNERS

Resistol's rodeo athletes proudly represent the brand both in and out of the arena.

During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”

ROOKIES TODAY, WORLD CHAMPIONS TOMORROW

The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.

Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.

CONGRATULATIONS TO THE BEST ALL-AROUND

As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

RICKY BOLIN RETIRES

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

ROOKIE MISTAKES

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

THE 10TH ANNUAL RESISTOL ROOKIE LUNCHEON

Join in celebrating the PRCA Resistol Rookies of the Year at the tenth anniversary of the luncheon–a decade of honoring rodeo stars at the South Point Hotel & Casino during the Wrangler NFR.

THE KING OF COUNTRY MUSIC AND HIS CROWN

Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.

2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE

Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.

A CENTURY OF WESTERN HERITAGE AND CULTURE

Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.

HATS OFF TO HARRY

Resistol's rodeo athletes proudly represent the brand both in and out of the arena.

THE SWITCH FROM STRAW TO FELT  

In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.

MEET THE 2024 TEAM RESISTOL FRONTRUNNERS

Resistol's rodeo athletes proudly represent the brand both in and out of the arena.

ROOKIES TODAY, WORLD CHAMPIONS TOMORROW

The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.

During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”

CONGRATULATIONS TO THE BEST ALL-AROUND

As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.

Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.

ROOKIE MISTAKES

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

RICKY BOLIN RETIRES

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

2023 ROOKIE OF THE YEAR CELEBRATION

LAS VEGAS, NEVADA – It is, arguably, the most coveted title in a young rodeo athlete’s career– the Resistol Rookie of the Year.

During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”

2023 RESISTOL MAN OF THE YEAR

During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”

Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.

MEET THE ROOKIES

Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

RICKY BOLIN RETIRES

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

RICKY BOLIN RETIRES

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

ROOKIES TODAY, WORLD CHAMPIONS TOMORROW

The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.

CONGRATULATIONS TO THE BEST ALL-AROUND

As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.

ROOKIE MISTAKES

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

2023 ROOKIE OF THE YEAR CELEBRATION

LAS VEGAS, NEVADA – It is, arguably, the most coveted title in a young rodeo athlete’s career– the Resistol Rookie of the Year.

2023 RESISTOL MAN OF THE YEAR

During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”

MEET THE ROOKIES

Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.

RICKY BOLIN RETIRES

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

THE KING OF COUNTRY MUSIC AND HIS CROWN

Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.

2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE

Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.

A CENTURY OF WESTERN HERITAGE AND CULTURE

Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.

HATS OFF TO HARRY

In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.

THE SWITCH FROM STRAW TO FELT

In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.

MEET THE 2024 TEAM RESISTOL FRONTRUNNERS

Resistol's rodeo athletes proudly represent the brand both in and out of the arena.

ROOKIES TODAY, WORLD CHAMPIONS TOMORROW

The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.

CONGRATULATIONS TO THE BEST ALL-AROUND

As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.

ROOKIE MISTAKES

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.