The Resistol Rookie of the Year award remains one of the most prestigious honors in professional rodeo.
STORIES
RESISTOL CELEBRATES RECORD-BREAKING 2025 ROOKIE CLASS
RESISTOL'S MODERN COWBOY: BUSTER FRIERSON
By all accounts, Buster Frierson is a working cowboy through and through.
NATIONAL FELT HAT DAY
The cowboy hat is more than just a piece of Western attire—it’s a symbol of heritage, hard work, and timeless style.
FOR THE LADIES IN BLUE
On National Day of the Cowgirl, we celebrate the spirit of the women who define rodeo. From rising stars carrying family legacies to trailblazers shaping the sport for future generations, these Resistol cowgirls prove that rodeo excellence knows no bounds.
IF THE HOUSE IS ON FIRE, KEEP ROPING: THE MAKING OF GUY "THE LEGEND" ALLEN
When Guy Allen’s father told him, “If the house is on fire, keep roping. We’ll put it out,” he wasn’t just giving advice, he was shaping the mindset of the most decorated cowboy in steer roping history.
MEET THE MILLERS:
A RANCHING FAMILY ROOTED IN LEGACY
The Miller family’s Cow Creek Ranch is more than a piece of land, it’s a living monument to generational grit, enduring tradition, and the pioneering spirit of the American West continued by Jeff and Ashlee Miller, along with their daughter Braylin.
HONORING OUR ROOTS, EMBRACING OUR FUTURE
From rodeo arenas to ranches, the Resistol name has carried more than a hat, it’s carried heritage. And now, under the leadership of President Devin Marcum, the legacy continues boldly, passionately, and with a clear vision for the future.
READY TO RIDE: MEET THE BEST ALL-AROUND PROFILE
At Resistol, we know that the right hat doesn’t just top off a look, it defines it.
RED, WHITE, AND RESISTOL
Cowboys traverse the country each summer with one goal in mind: win big over the Fourth of July.
RESISTOL X PRCA: THE ORIGINAL RODEO PARTNERSHIP
For over six decades, Resistol has stood at the intersection of tradition and performance—shaping rodeo history, one cowboy hat at a time.
2025 RESISTOL MAN OF THE YEAR
Resistol is proud to recognize legendary team roping icon Bob Feist as the 2025 Resistol Man of the Year
By all accounts, Buster Frierson is a working cowboy through and through.
THE KING OF COUNTRY MUSIC AND HIS CROWN
THE RESISTOL 1776: LIMITED-EDITION 250th ANNIVERSARY HAT
The limited edition tribute to 250 years of Amrican Independence.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
BEST ALL-AROUND TEAM: MEET THE 2025 QUALIFIERS
They’ve worked hard all season for this moment. Now it’s time to tip your hat to the best in the business.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
RESISTOL CELEBRATES RECORD-BREAKING 2025 ROOKIE CLASS
The Resistol Rookie of the Year award remains one of the most prestigious honors in professional rodeo.
THE KING OF COUNTRY MUSIC AND HIS CROWN
RESISTOL'S MODERN COWBOY: BUSTER FRIERSON
By all accounts, Buster Frierson is a working cowboy through and through.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
NATIONAL FELT HAT DAY
The cowboy hat is more than just a piece of Western attire—it’s a symbol of heritage, hard work, and timeless style.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
FOR THE LADIES IN BLUE
On National Day of the Cowgirl, we celebrate the spirit of the women who define rodeo. From rising stars carrying family legacies to trailblazers shaping the sport for future generations, these Resistol cowgirls prove that rodeo excellence knows no bounds.
THE KING OF COUNTRY MUSIC AND HIS CROWN
IF THE HOUSE IS ON FIRE, KEEP ROPING: THE MAKING OF GUY "THE LEGEND" ALLEN
When Guy Allen’s father told him, “If the house is on fire, keep roping. We’ll put it out,” he wasn’t just giving advice, he was shaping the mindset of the most decorated cowboy in steer roping history.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
MEET THE MILLERS: A RANCHING FAMILY ROOTED IN LEGACY
The Miller family’s Cow Creek Ranch is more than a piece of land, it’s a living monument to generational grit, enduring tradition, and the pioneering spirit of the American West continued by Jeff and Ashlee Miller, along with their daughter Braylin.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
HONORING OUR ROOTS, EMBRACING OUR FUTURE
From rodeo arenas to ranches, the Resistol name has carried more than a hat, it’s carried heritage. And now, under the leadership of President Devin Marcum, the legacy continues boldly, passionately, and with a clear vision for the future.
RESISTOL CELEBRATES RECORD-BREAKING 2025 ROOKIE CLASS
The Resistol Rookie of the Year award remains one of the most prestigious honors in professional rodeo.
FOR THE LADIES IN BLUE
On National Day of the Cowgirl, we celebrate the spirit of the women who define rodeo. From rising stars carrying family legacies to trailblazers shaping the sport for future generations, these Resistol cowgirls prove that rodeo excellence knows no bounds.
IF THE HOUSE IS ON FIRE, KEEP ROPING:
THE MAKING OF GUY "THE LEGEND" ALLEN
When Guy Allen’s father told him, “If the house is on fire, keep roping. We’ll put it out,” he wasn’t just giving advice, he was shaping the mindset of the most decorated cowboy in steer roping history.
MEET THE MILLERS: A RANCHING FAMILY ROOTED IN LEGACY
The Miller family’s Cow Creek Ranch is more than a piece of land, it’s a living monument to generational grit, enduring tradition, and the pioneering spirit of the American West continued by Jeff and Ashlee Miller, along with their daughter Braylin.
HONORING OUR ROOTS, EMBRACING OUR FUTURE
From rodeo arenas to ranches, the Resistol name has carried more than a hat, it’s carried heritage. And now, under the leadership of President Devin Marcum, the legacy continues boldly, passionately, and with a clear vision for the future.