STORIES

Rodeo’s Richest Day: Resistol Athletes Win Big at The American Rodeo Championship Weekend

As the official hat of The American Rodeo Championship Weekend, Resistol proudly crowned the event’s champions with new Resistol 1000X Pure pearl-shaded felt hats, a lifetime award commemorating a life-changing victory.

Celebrate National Straw Hat Day with Resistol

With longer days stretching into golden, sunlit evenings, straw season arrives as both a shift in style and a signal of the warmer days ahead.

The Legacy Lives On: Resistol Proud to Be the Official Hat of the BFI

A legacy of premier team roping continues, with Resistol serving as the official hat of Bob Feist Invitational (BFI) Week.

2026 RESISTOL ROOKIE ROUNDUP RECAP

In a thrilling two-round competition, athletes in their first year of PRCA membership — better known as Resistol rookies — vied for titles and a share of the $100,000 payout.

2025 PRCA & WPRA WORLD CHAMPIONS VISIT WHITE HOUSE

Resistol Presents President Trump With Historic “1776” Hat.

5th ANNUAL RESISTOL ROOKIE ROUNDUP

For the fifth consecutive year, Resistol, in partnership with The Cowboy Channel, will host the Resistol Rookie Roundup at the historic Cowtown Coliseum in the Fort Worth Stockyards.

NATIONAL HAT DAY: A TRIBUTE TO COWBOY HATS

This National Hat Day, take a moment to appreciate the practicality and artistry behind the cowboy hat. It’s a piece of gear as functional as it is iconic.

2025 RESISTOL MAN OF THE YEAR

Resistol is proud to recognize legendary team roping icon Bob Feist as the 2025 Resistol Man of the Year.

THE RESISTOL 1776: LIMITED-EDITION 250th ANNIVERSARY HAT

The limited edition tribute to 250 years of Amrican Independence.

BEST ALL-AROUND TEAM: MEET THE 2025 QUALIFIERS

The Resistol Rookie of the Year award remains one of the most prestigious honors in professional rodeo.

Rodeo’s Richest Day: Resistol Athletes Win Big at The American Rodeo Championship Weekend

As the official hat of The American Rodeo Championship Weekend, Resistol proudly crowned the event’s champions with new Resistol 1000X Pure pearl-shaded felt hats, a lifetime award commemorating a life-changing victory.

THE KING OF COUNTRY MUSIC AND HIS CROWN

Celebrate National Straw Hat Day with Resistol

With longer days stretching into golden, sunlit evenings, straw season arrives as both a shift in style and a signal of the warmer days ahead.

2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE

Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.

The Legacy Lives On: Resistol Proud to Be the Official Hat of the BFI

A legacy of premier team roping continues, with Resistol serving as the official hat of Bob Feist Invitational (BFI) Week.

A CENTURY OF WESTERN HERITAGE AND CULTURE

Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.

HATS OFF TO HARRY

In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.

2026 RESISTOL ROOKIE ROUNDUP RECAP

In a thrilling two-round competition, athletes in their first year of PRCA membership — better known as Resistol rookies — vied for titles and a share of the $100,000 payout.

THE KING OF COUNTRY MUSIC AND HIS CROWN

2025 PRCA & WPRA WORLD CHAMPIONS VISIT WHITE HOUSE

Resistol Presents President Trump With Historic “1776” Hat.

2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE

Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.

5th ANNUAL RESISTOL ROOKIE ROUNDUP

For the fifth consecutive year, Resistol, in partnership with The Cowboy Channel, will host the Resistol Rookie Roundup at the historic Cowtown Coliseum in the Fort Worth Stockyards.

A CENTURY OF WESTERN HERITAGE AND CULTURE

Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.

HATS OFF TO HARRY

In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.

NATIONAL HAT DAY: A TRIBUTE TO COWBOY HATS

This National Hat Day, take a moment to appreciate the practicality and artistry behind the cowboy hat. It’s a piece of gear as functional as it is iconic.

THE KING OF COUNTRY MUSIC AND HIS CROWN

2025 RESISTOL MAN OF THE YEAR

Resistol is proud to recognize legendary team roping icon Bob Feist as the 2025 Resistol Man of the Year.

2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE

Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.

THE RESISTOL 1776: LIMITED-EDITION 250th ANNIVERSARY HAT

The limited edition tribute to 250 years of Amrican Independence.

A CENTURY OF WESTERN HERITAGE AND CULTURE

Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.

HATS OFF TO HARRY

In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.

BEST ALL-AROUND TEAM: MEET THE 2025 QUALIFIERS

They’ve worked hard all season for this moment. Now it’s time to tip your hat to the best in the business.  

RESISTOL CELEBRATES RECORD-BREAKING 2025 ROOKIE CLASS

The Resistol Rookie of the Year award remains one of the most prestigious honors in professional rodeo.

Celebrate National Straw Hat Day with Resistol

With longer days stretching into golden, sunlit evenings, straw season arrives as both a shift in style and a signal of the warmer days ahead.

The Legacy Lives On: Resistol Proud to Be the Official Hat of the BFI

A legacy of premier team roping continues, with Resistol serving as the official hat of Bob Feist Invitational (BFI) Week.

2026 RESISTOL ROOKIE ROUNDUP RECAP

In a thrilling two-round competition, athletes in their first year of PRCA membership — better known as Resistol rookies — vied for titles and a share of the $100,000 payout.

2025 PRCA & WPRA WORLD CHAMPIONS VISIT WHITE HOUSE

Resistol Presents President Trump With Historic “1776” Hat.

5th ANNUAL RESISTOL ROOKIE ROUNDUP

For the fifth consecutive year, Resistol, in partnership with The Cowboy Channel, will host the Resistol Rookie Roundup at the historic Cowtown Coliseum in the Fort Worth Stockyards.

NATIONAL HAT DAY: A TRIBUTE TO COWBOY HATS

This National Hat Day, take a moment to appreciate the practicality and artistry behind the cowboy hat. It’s a piece of gear as functional as it is iconic.

2025 RESISTOL MAN OF THE YEAR

Resistol is proud to recognize legendary team roping icon Bob Feist as the 2025 Resistol Man of the Year.

THE RESISTOL 1776: LIMITED-EDITION 250th ANNIVERSARY HAT

The limited edition tribute to 250 years of Amrican Independence.