STORIES

A CHAMPION'S HAT FOR A LEGENDARY ACHIEVEMENT

Each year, Resistol crafts an exclusive cowboy hat for Teton Ridge’s The American Rodeo as a symbol of their sponsorship since the rodeo’s inception 12 years ago.

FIND YOUR SIGNATURE LOOK

Every Resistol cowboy hat tells a story. Or, we should say, it tells part of a story.

COWBOY HAT CARE

A well cared for cowboy hat is more than an accessory—it’s a statement of style, tradition and personality.

A LASTING INVESTMENT

Since 1927, Resistol has proudly crafted fur felt cowboy hats in America, maintaining a legacy of quality and craftsmanship.

RESISTOL ROOKIE ROUNDUP

From rookies to champions, the road begins at the Resistol Rookie Roundup.

LEGACY IN LEATHER

Leather bronc halters hang on the walls, a tangible tribute to a legacy built on grit and passion.

X MARKS THE HAT

When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?  

A CHAMPION'S HAT FOR A LEGENDARY ACHIEVEMENT

Each year, Resistol crafts an exclusive cowboy hat for Teton Ridge’s The American Rodeo as a symbol of their sponsorship since the rodeo’s inception 12 years ago.

Each year, Resistol crafts an exclusive cowboy hat for Teton Ridge’s The American Rodeo as a symbol of their sponsorship since the rodeo’s inception 12 years ago.

THE KING OF COUNTRY MUSIC AND HIS CROWN

FIND YOUR SIGNATURE LOOK

Every Resistol cowboy hat tells a story. Or, we should say, it tells part of a story.

2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE

Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.

COWBOY HAT CARE

A well cared for cowboy hat is more than an accessory—it’s a statement of style, tradition and personality.

A CENTURY OF WESTERN HERITAGE AND CULTURE

Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.

HATS OFF TO HARRY

In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.

A LASTING INVESTMENT

Since 1927, Resistol has proudly crafted fur felt cowboy hats in America, maintaining a legacy of quality and craftsmanship.

A CHAMPION'S HAT FOR A LEGENDARY ACHIEVEMENT

Each year, Resistol crafts an exclusive cowboy hat for Teton Ridge’s The American Rodeo as a symbol of their sponsorship since the rodeo’s inception 12 years ago.

HAT-ITQUETTE

The cowboy hat is a token of cowboys, ranchers and rodeo athletes.

FIND YOUR SIGNATURE LOOK

Every Resistol cowboy hat tells a story. Or, we should say, it tells part of a story.

COWBOY HAT CARE

A well cared for cowboy hat is more than an accessory—it’s a statement of style, tradition and personality.

A LASTING INVESTMENT

Since 1927, Resistol has proudly crafted fur felt cowboy hats in America, maintaining a legacy of quality and craftsmanship.

RESISTOL ROOKIE ROUNDUP

From rookies to champions, the road begins at the Resistol Rookie Roundup.

THE KING OF COUNTRY MUSIC AND HIS CROWN

Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.

RESISTOL ROOKIE ROUNDUP

From rookies to champions, the road begins at the Resistol Rookie Roundup.

2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE

Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.

A CENTURY OF WESTERN HERITAGE AND CULTURE

LEGACY IN LEATHER

Leather bronc halters hang on the walls, a tangible tribute to a legacy built on grit and passion.

Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.

HATS OFF TO HARRY

In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.

THE SWITCH FROM STRAW TO FELT COWBOY HATS

In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.

MEET THE 2024 TEAM RESISTOL FRONTRUNNERS

Resistol's rodeo athletes proudly represent the brand both in and out of the arena.

ROOKIES TODAY, WORLD CHAMPIONS TOMORROW

The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.

CONGRATULATIONS TO THE BEST ALL-AROUND

As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.

X MARKS THE HAT

When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?  

LEGACY IN LEATHER

Leather bronc halters hang on the walls, a tangible tribute to a legacy built on grit and passion.

X MARKS THE HAT

When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?

HAT-ITQUETTE

The cowboy hat is a token of cowboys, ranchers, and rodeo athletes.  

2024 ROOKIE OF THE YEAR CELEBRATION

The 2024 Resistol Rookie Celebration Luncheon marks a decade of celebrating the PRCA and WPRA Resistol Rookies of the Year.

2024 ROOKIE OF THE YEAR CELEBRATION

The 2024 Resistol Rookie Celebration Luncheon marks a decade of celebrating the PRCA and WPRA Resistol Rookies of the Year.

PETE CARR NAMED 2024 RESISTOL MAN OF THE YEAR

Resistol honors Pete Carr, 15-time nominee for PRCA Stock Contractor of the Year.

During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”

HAT-ITQUETTE

The cowboy hat is a token of cowboys, ranchers, and rodeo athletes.  

Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.

2024 ROOKIE OF THE YEAR CELEBRATION

The 2024 Resistol Rookie Celebration Luncheon marks a decade of celebrating the PRCA and WPRA Resistol Rookies of the Year.

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.

RICKY BOLIN RETIRES

General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.

PETE CARR NAMED 2024 RESISTOL MAN OF THE YEAR

Resistol honors Pete Carr, 15-time nominee for PRCA Stock Contractor of the Year.