When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?
STORIES
X MARKS THE HAT
X MARKS THE HAT
When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?
When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?
THE KING OF COUNTRY MUSIC AND HIS CROWN
HAT-ITQUETTE
The cowboy hat is a token of cowboys, ranchers, and rodeo athletes.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
2024 ROOKIE OF THE YEAR CELEBRATION
The 2024 Resistol Rookie Celebration Luncheon marks a decade of celebrating the PRCA and WPRA Resistol Rookies of the Year.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
PETE CARR NAMED 2024 RESISTOL MAN OF THE YEAR
Resistol honors Pete Carr, 15-time nominee for PRCA Stock Contractor of the Year.
X MARKS THE HAT
When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?
HAT-ITQUETTE
The cowboy hat is a token of cowboys, ranchers and rodeo athletes.
THE KING OF COUNTRY MUSIC AND HIS CROWN
Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.
WE CAME TO STAY
For nearly two centuries, the Saunders family name has been synonymous with Texas ranching.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
A CENTURY OF WESTERN HERITAGE AND CULTURE
GREG PUTNAM – EARNING IT, LIVING IT
A Navy SEAL's Journey from Warrior to Cowboy.
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
THE SWITCH FROM STRAW TO FELT COWBOY HATS
In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.
MEET THE 2024 TEAM RESISTOL FRONTRUNNERS
Resistol's rodeo athletes proudly represent the brand both in and out of the arena.
ROOKIES TODAY, WORLD CHAMPIONS TOMORROW
The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.
CONGRATULATIONS TO THE BEST ALL-AROUND
As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.
THE 2024 ROOKIE CLASS
The Resistol Rookies of the Year award represents the hard work, resilience and grit of these rodeo athletes in their first official year as Professional Cowboys Rodeo Association (PRCA) cardholders.
THE 2024 ROOKIE CLASS
The Resistol Rookies of the Year award represents the hard work, resilience and grit of these rodeo athletes in their first official year as Professional Cowboys Rodeo Association (PRCA) cardholders.
TEAM RESISTOL:
MEET THE 2024 NFR QUALIFIERS
Throughout the rodeo season, competitors give it their all to qualify for the "Super Bowl of rodeo"—the Wrangler National Finals Rodeo (NFR) in Las Vegas.
THE 10TH ANNUAL RESISTOL ROOKIE LUNCHEON
Join in celebrating the PRCA Resistol Rookies of the Year at the tenth anniversary of the luncheon–a decade of honoring rodeo stars at the South Point Hotel & Casino during the Wrangler NFR.
During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”
TEAM RESISTOL: MEET THE 2024 NFR QUALIFIERS
Throughout the rodeo season, competitors give it their all to qualify for the "Super Bowl of rodeo"—the Wrangler National Finals Rodeo (NFR) in Las Vegas.
Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.
THE 10TH ANNUAL RESISTOL ROOKIE LUNCHEON
Join in celebrating the PRCA Resistol Rookies of the Year at the tenth anniversary of the luncheon–a decade of honoring rodeo stars at the South Point Hotel & Casino during the Wrangler NFR.
General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.
A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.
RICKY BOLIN RETIRES
General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.
THE KING OF COUNTRY MUSIC AND HIS CROWN
Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.
2024 ROOKIE OF THE YEAR CELEBRATION
The 2024 Resistol Rookie Celebration Luncheon marks a decade of celebrating the PRCA and WPRA Resistol Rookies of the Year.
PETE CARR NAMED 2024 RESISTOL MAN OF THE YEAR
Resistol honors Pete Carr, 15-time nominee for PRCA Stock Contractor of the Year.
WE CAME TO STAY
For nearly two centuries, the Saunders family name has been synonymous with Texas ranching.
GREG PUTNAM – EARNING IT, LIVING IT
A Navy SEAL's Journey from Warrior to Cowboy.
THE 2024 ROOKIE CLASS
The Resistol Rookies of the Year award represents the hard work, resilience and grit of these rodeo athletes in their first official year as Professional Cowboys Rodeo Association (PRCA) cardholders.
TEAM RESISTOL: MEET THE 2024 NFR QUALIFIERS
Throughout the rodeo season, competitors give it their all to qualify for the "Super Bowl of rodeo"—the Wrangler National Finals Rodeo (NFR) in Las Vegas.
10TH ANNUAL RESISTOL ROOKIE LUNCHEON
Join in celebrating the PRCA Resistol Rookies of the Year at the tenth anniversary of the luncheon–a decade of honoring rodeo stars at the South Point Hotel & Casino during the Wrangler NFR.
THE KING OF COUNTRY MUSIC AND HIS CROWN
Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.