Before they can be world champions, they have to be rookies first, and the 2025 Resistol Rookie Roundup spotlights these rising stars.
STORIES
THE RESISTOL ROOKIE ROUNDUP: WHERE CHAMPIONS BEGIN
SUNS OUT, STRAWS ON: MAKING THE SWITCH TO STRAW
As temperatures begin to climb and spring settles in, the shift from felt to straw cowboy hats signals more than just a change in weather—it's a seasonal tradition rooted in both practicality and style.
CELEBRATING 104 YEARS OF THE RED BLUFF ROUND-UP
The Red Bluff Round-Up, the largest three day rodeo in the country, begins today—bringing with it over a century of western heritage, heart-pounding action and unmatched community spirit.
A CHAMPION'S HAT FOR A LEGENDARY ACHIEVEMENT
Each year, Resistol crafts an exclusive cowboy hat for Teton Ridge’s The American Rodeo as a symbol of their sponsorship since the rodeo’s inception 12 years ago.
FIND YOUR SIGNATURE LOOK
Every Resistol cowboy hat tells a story. Or, we should say, it tells part of a story.
COWBOY HAT CARE
A well cared for cowboy hat is more than an accessory—it’s a statement of style, tradition and personality.
A LASTING INVESTMENT
Since 1927, Resistol has proudly crafted fur felt cowboy hats in America, maintaining a legacy of quality and craftsmanship.
RESISTOL ROOKIE ROUNDUP
From rookies to champions, the road begins at the Resistol Rookie Roundup.
LEGACY IN LEATHER
Leather bronc halters hang on the walls, a tangible tribute to a legacy built on grit and passion.
X MARKS THE HAT
When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?
THE RESISTOL ROOKIE ROUNDUP: WHERE CHAMPIONS BEGIN
Before they can be world champions, they have to be rookies first, and the 2025 Resistol Rookie Roundup spotlights these rising stars.
Before they can be world champions, they have to be rookies first, and the 2025 Resistol Rookie Roundup spotlights these rising stars.
THE KING OF COUNTRY MUSIC AND HIS CROWN
SUNS OUT, STRAWS ON: MAKING THE SWITCH TO STRAW
As temperatures begin to climb and spring settles in, the shift from felt to straw cowboy hats signals more than just a change in weather—it's a seasonal tradition rooted in both practicality and style.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
CELEBRATING 104 YEARS OF THE RED BLUFF ROUND-UP
The Red Bluff Round-Up, the largest three day rodeo in the country, begins today—bringing with it over a century of western heritage, heart-pounding action and unmatched community spirit.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
A CHAMPION'S HAT FOR A LEGENDARY ACHIEVEMENT
Each year, Resistol crafts an exclusive cowboy hat for Teton Ridge’s The American Rodeo as a symbol of their sponsorship since the rodeo’s inception 12 years ago.
THE KING OF COUNTRY MUSIC AND HIS CROWN
Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.
FIND YOUR SIGNATURE LOOK
Every Resistol cowboy hat tells a story. Or, we should say, it tells part of a story.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
A CENTURY OF WESTERN HERITAGE AND CULTURE
COWBOY HAT CARE
A well cared for cowboy hat is more than an accessory—it’s a statement of style, tradition and personality.
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
THE SWITCH FROM STRAW TO FELT COWBOY HATS
In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.
MEET THE 2024 TEAM RESISTOL FRONTRUNNERS
Resistol's rodeo athletes proudly represent the brand both in and out of the arena.
ROOKIES TODAY, WORLD CHAMPIONS TOMORROW
The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.
CONGRATULATIONS TO THE BEST ALL-AROUND
As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.
A LASTING INVESTMENT
Since 1927, Resistol has proudly crafted fur felt cowboy hats in America, maintaining a legacy of quality and craftsmanship.
During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”
RESISTOL ROOKIE ROUNDUP
From rookies to champions, the road begins at the Resistol Rookie Roundup.
Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.
LEGACY IN LEATHER
Leather bronc halters hang on the walls, a tangible tribute to a legacy built on grit and passion.
General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.
A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.
RICKY BOLIN RETIRES
General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.
X MARKS THE HAT
When shopping for a Resistol cowboy hat, you’ll often come across labels like 6X, 10X, 30X, 100X and a “Pure.” But what do these factors really mean?
THE RESISTOL ROOKIE ROUNDUP: WHERE CHAMPIONS BEGIN
Before they can be world champions, they have to be rookies first, and the 2025 Resistol Rookie Roundup spotlights these rising stars.
SUNS OUT, STRAWS ON: MAKING THE SWITCH TO STRAW
As temperatures begin to climb and spring settles in, the shift from felt to straw cowboy hats signals more than just a change in weather—it's a seasonal tradition rooted in both practicality and style.
CELEBRATING 104 YEARS OF THE RED BLUFF ROUND-UP
The Red Bluff Round-Up, the largest three day rodeo in the country, begins today—bringing with it over a century of western heritage, heart-pounding action and unmatched community spirit.
A CHAMPION'S HAT FOR A LEGENDARY ACHIEVEMENT
Each year, Resistol crafts an exclusive cowboy hat for Teton Ridge’s The American Rodeo as a symbol of their sponsorship since the rodeo’s inception 12 years ago.
FIND YOUR SIGNATURE LOOK
Every Resistol cowboy hat tells a story. Or, we should say, it tells part of a story.