The Miller family’s Cow Creek Ranch is more than a piece of land, it’s a living monument to generational grit, enduring tradition, and the pioneering spirit of the American West continued by Jeff and Ashlee Miller, along with their daughter Braylin.
STORIES
MEET THE MILLERS:
A RANCHING FAMILY ROOTED IN LEGACY
HONORING OUR ROOTS, EMBRACING OUR FUTURE
From rodeo arenas to ranches, the Resistol name has carried more than a hat, it’s carried heritage. And now, under the leadership of President Devin Marcum, the legacy continues boldly, passionately, and with a clear vision for the future.
READY TO RIDE: MEET THE BEST ALL-AROUND PROFILE
At Resistol, we know that the right hat doesn’t just top off a look, it defines it.
RED, WHITE, AND RESISTOL
Cowboys traverse the country each summer with one goal in mind: win big over the Fourth of July.
RESISTOL X PRCA: THE ORIGINAL RODEO PARTNERSHIP
For over six decades, Resistol has stood at the intersection of tradition and performance—shaping rodeo history, one cowboy hat at a time.
TWO IS ONE
This Memorial Day, Resistol proudly tips its hat to the brave men and women who made the ultimate sacrifice for our country.
FROM STRAW TO STYLE
Straw cowboy hats are a summer staple, offering classic western style and essential sun protection during warm weather.
THE RESISTOL ROOKIE ROUNDUP: WHERE CHAMPIONS
Before they can be world champions, they have to be rookies first, and the 2025 Resistol Rookie Roundup spotlights these rising stars.
SUNS OUT, STRAWS ON: MAKING THE SWITCH TO STRAW
As temperatures begin to climb and spring settles in, the shift from felt to straw cowboy hats signals more than just a change in weather—it's a seasonal tradition rooted in both practicality and style.
CELEBRATING 104 YEARS OF THE RED BLUFF ROUND-UP
The Red Bluff Round-Up, the largest three day rodeo in the country, begins today—bringing with it over a century of western heritage, heart-pounding action and unmatched community spirit.
MEET THE MILLERS: A RANCHING FAMILY ROOTED IN LEGACY
The Miller family’s Cow Creek Ranch is more than a piece of land, it’s a living monument to generational grit, enduring tradition, and the pioneering spirit of the American West continued by Jeff and Ashlee Miller, along with their daughter Braylin.
The Miller family’s Cow Creek Ranch is more than a piece of land, it’s a living monument to generational grit, enduring tradition, and the pioneering spirit of the American West continued by Jeff and Ashlee Miller, along with their daughter Braylin.
THE KING OF COUNTRY MUSIC AND HIS CROWN
HONORING OUR ROOTS, EMBRACING OUR FUTURE
From rodeo arenas to ranches, the Resistol name has carried more than a hat, it’s carried heritage. And now, under the leadership of President Devin Marcum, the legacy continues boldly, passionately, and with a clear vision for the future.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
READY TO RIDE: MEET THE BEST ALL-AROUND PROFILE
At Resistol, we know that the right hat doesn’t just top off a look, it defines it.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
RED, WHITE, AND RESISTOL
Cowboys traverse the country each summer with one goal in mind: win big over the Fourth of July.
THE KING OF COUNTRY MUSIC AND HIS CROWN
Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.
RESISTOL X PRCA: THE ORIGINAL RODEO PARTNERSHIP
For over six decades, Resistol has stood at the intersection of tradition and performance—shaping rodeo history, one cowboy hat at a time.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
A CENTURY OF WESTERN HERITAGE AND CULTURE
TWO IS ONE
This Memorial Day, Resistol proudly tips its hat to the brave men and women who made the ultimate sacrifice for our country.
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
THE SWITCH FROM STRAW TO FELT COWBOY HATS
In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.
MEET THE 2024 TEAM RESISTOL FRONTRUNNERS
Resistol's rodeo athletes proudly represent the brand both in and out of the arena.
ROOKIES TODAY, WORLD CHAMPIONS TOMORROW
The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.
CONGRATULATIONS TO THE BEST ALL-AROUND
As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.
FROM STRAW TO STYLE
Straw cowboy hats are a summer staple, offering classic western style and essential sun protection during warm weather.
During the 2023 luncheon celebration for the Resistol Rookies of the Year, Resistol awarded the “Resistol Man of the Year.”
THE RESISTOL ROOKIE ROUNDUP: WHERE CHAMPIONS BEGIN
Before they can be world champions, they have to be rookies first, and the 2025 Resistol Rookie Roundup spotlights these rising stars.
Joe Beaver, a three-time All Around World Champion and a five-time World Champion Calf Roper, was the 1985 All-Around Resistol Rookie of the Year and Tie-Down Resistol Rookie of the Year.
SUNS OUT, STRAWS ON: MAKING THE SWITCH TO STRAW
As temperatures begin to climb and spring settles in, the shift from felt to straw cowboy hats signals more than just a change in weather—it's a seasonal tradition rooted in both practicality and style.
General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.
A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.
RICKY BOLIN RETIRES
General Manager Ricky Bolin has announced his retirement from Resistol after 34 legendary years.
CELEBRATING 104 YEARS OF THE RED BLUFF ROUND-UP
The Red Bluff Round-Up, the largest three day rodeo in the country, begins today—bringing with it over a century of western heritage, heart-pounding action and unmatched community spirit.
MEET THE MILLERS: A RANCHING FAMILY ROOTED IN LEGACY
The Miller family’s Cow Creek Ranch is more than a piece of land, it’s a living monument to generational grit, enduring tradition, and the pioneering spirit of the American West continued by Jeff and Ashlee Miller, along with their daughter Braylin.
HONORING OUR ROOTS, EMBRACING OUR FUTURE
From rodeo arenas to ranches, the Resistol name has carried more than a hat, it’s carried heritage. And now, under the leadership of President Devin Marcum, the legacy continues boldly, passionately, and with a clear vision for the future.
READY TO RIDE: MEET THE BEST ALL-AROUND PROFILE
At Resistol, we know that the right hat doesn’t just top off a look, it defines it.
RED, WHITE, AND RESISTOL
Cowboys traverse the country each summer with one goal in mind: win big over the Fourth of July.
RESISTOL X PRCA: THE ORIGINAL RODEO PARTNERSHIP
For over six decades, Resistol has stood at the intersection of tradition and performance—shaping rodeo history, one cowboy hat at a time.
THE RESISTOL ROOKIE ROUNDUP: WHERE CHAMPIONS
Before they can be world champions, they have to be rookies first, and the 2025 Resistol Rookie Roundup spotlights these rising stars.
SUNS OUT, STRAWS ON: MAKING THE SWITCH TO STRAW
As temperatures begin to climb and spring settles in, the shift from felt to straw cowboy hats signals more than just a change in weather—it's a seasonal tradition rooted in both practicality and style.