Bob Feist Named the 2025 Resistol Man of the Year

Three men in cowboy hats posing together on stage.

From left to right: Resistol President Devin Marcum, 2025 Resistol Man of the Year Bob Feist, and Resistol CEO Dustin Noblitt.

 

GARLAND, TEXAS — Resistol is proud to recognize legendary team roping icon Bob Feist as the 2025 Resistol Man of the Year, honored during the annual Resistol Rookie Luncheon & Celebration at the South Point Hotel & Casino in Las Vegas.

Each year, during the luncheon celebrating the Resistol Rookies of the Year, Resistol presents the Resistol Man of the Year award—an honor reserved for an individual who has made a profound and lasting impact on the western industry. Recipients are selected for their commitment to advancing the western way of life, strengthening the sport of rodeo and embodying the values of the Resistol brand.

Resistol CEO Dustin Noblitt and Resistol President Devin Marcum named Feist as this year’s recipient. He joins a distinguished list of previous honorees, including country music artist Cody Johnson, ProRodeo Hall of Fame announcer Bob Tallman, King of Country Music George Strait, legendary stock contractors Cotton Rosser, Neal Gay and Pete Carr, and The Cowboy Channel founder Patrick Gottsch.

“Mr. Bob Feist is responsible for growing team roping into what it is today, and the values he represents are the same ones Resistol strives to uphold,” said Devin Marcum, President of Resistol. “He has dedicated his life to the sport and to the people within it, and we’re honored to recognize his legacy.”

Widely known as the Godfather of Team Roping, Feist began his career roping calves in high school before picking up team roping in his mid-20s. He founded Roper Sports News and quickly became a prominent voice in the industry. By the late 1970s, Feist was announcing major rodeos, including the 1979 National Finals Steer Roping and the 1980 National Finals Rodeo, and later served as the voice of iconic rodeos in Reno, Santa Maria, Red Bluff, Salinas, Cheyenne and Calgary.

Feist is best known for creating the Bob Feist Invitational (BFI) in 1977. Now, it is one of the most prestigious and influential ropings in the world. Since its inception, the BFI has paid out more than $11 million, cementing its place as a cornerstone of team roping history.

Resistol congratulates Mr. Bob Feist on being named the 2025 Resistol Man of the Year.