Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.
THE KING OF COUNTRY MUSIC AND HIS CROWN
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
THE SWITCH FROM STRAW TO FELT
In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.
MEET THE 2024 TEAM RESISTOL FRONTRUNNERS
Resistol's rodeo athletes proudly represent the brand both in and out of the arena.
ROOKIES TODAY, WORLD CHAMPIONS TOMORROW
As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year's Wrangler National Finals Rodeo.
CONGRATULATIONS TO THE BEST ALL-AROUND
As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year's Wrangler National Finals Rodeo.
ROOKIE MISTAKES
A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.
THE KING OF COUNTRY MUSIC AND HIS CROWN
Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
THE SWITCH FROM STRAW TO FELT
In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.
MEET THE 2024 TEAM RESISTOL FRONTRUNNERS
Resistol's rodeo athletes proudly represent the brand both in and out of the arena.
ROOKIES TODAY, WORLD CHAMPIONS TOMORROW
The third annual Resistol Rookie Roundup welcomed the 2024 rookie class to the lights, both in the arena and the recording studio.
CONGRATULATIONS TO THE BEST ALL-AROUND
As the rodeo season progresses, Team Resistol endorsees are hard at it, working to qualify for this year’s Wrangler National Finals Rodeo.
ROOKIE MISTAKES
A rookie's year is their practice pen year. They learn the ins and outs of making it as a professional rodeo athlete.
THE 2024 ROOKIE CLASS
The Resistol Rookies of the Year award represents the hard work, resilience and grit of these rodeo athletes in their first official year as Professional Cowboys Rodeo Association (PRCA) cardholders.
2023 RESISTOL MAN OF THE YEAR
TEAM RESISTOL: MEET THE 2024 NFR QUALIFIERS
Throughout the rodeo season, competitors give it their all to qualify for the "Super Bowl of rodeo"—the Wrangler National Finals Rodeo (NFR) in Las Vegas.
THE 10TH ANNUAL RESISTOL ROOKIE LUNCHEON
Join in celebrating the PRCA Resistol Rookies of the Year at the tenth anniversary of the luncheon—a decade of honoring rodeo stars at the South Point Hotel & Casino during the Wrangler NFR.
THE KING OF COUNTRY MUSIC AND HIS CROWN
Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.
2023 PICKUP MAN OF THE YEAR TOOK ON WORLD'S TOUGHEST HORSE RACE
Over 600 miles in 10 days on 25 different horses—the Mongol Derby is the world's largest and toughest multi-horse race.
A CENTURY OF WESTERN HERITAGE AND CULTURE
Established on September 29th, 1910 in Pendleton, Oregon, the Pendleton Round-Up Rodeo has celebrated Western life and diverse cultures for over a century.
HATS OFF TO HARRY
In this vibrant era, hat maker Harry Rolnick, a devotee to quality with a flair for fashion, stepped into the scene to put his own spin on headwear.
THE SWITCH FROM STRAW TO FELT
In cowboy lore, many say it's traditional to switch from your straw hat to your felt after Labor Day.