Cowboy values shape both the music and iconic hat line of George Strait, the King of Country Music.
The King of Country Music and His Crown
The Man Behind The Hat
George Strait, born in Poteet, Texas, on May 18th, 1952, is the embodiment of true cowboy culture. Known for his signature look—starched blue jeans, pearl snap shirts, and of course, a Resistol cowboy hat—Strait pioneered country music while staying rooted in his honky-tonk and western swing origins. Named a Resistol “Man of the Year,” he wears his Resistol cowboy hat with pride, a testament to his authentic cowboy life.
Strait’s dedication to the cowboy lifestyle goes beyond music. Raised on a ranch, his passion for team roping and the cowboy way of life has remained steadfast throughout his legendary career.
The Music
George’s hit songs “Cowboys Like Us,” “The Cowboy Rides Away,” and “Amarillo by Morning” are an ode to those, like himself, who live it every day.
He was inducted into the Country Music Hall of Fame in 2006 and, most recently, he set a record for the largest concert in American history, with over 110,000 people in attendance at Kyle Field.
Since his premier in 1981, Strait has sold over 100 million records worldwide. With over 30 years in the music industry, he has 60 number one singles and 33 platinum or multi-platinum- selling albums, with many celebrating the Western way of life.
The King's Crown
When George Strait first signed with a record company, they suggested he leave the cowboy hat behind. Strait, however, knew that his Resistol hat was more than just a piece of clothing—it was a symbol of who he is. He continued to wear it with pride and even developed an exclusive line with Resistol, representing the versatility and authenticity that true cowboys, and their hats, stand for.
Whether you're a fan of George Strait or the cowboy lifestyle, wearing a Resistol hat isn’t just about style—it’s about staying true to your roots, just like the King of Country Music.