Join in celebrating the PRCA Resistol Rookies of the Year at the tenth anniversary of the luncheon–a decade of honoring rodeo stars at the South Point Hotel & Casino during the Wrangler NFR.
The 10th Annual Resistol Rookie Luncheon
Join in celebrating the PRCA Resistol Rookies of the Year at the tenth anniversary of the luncheon–a decade of honoring rodeo stars at the South Point Hotel & Casino during the Wrangler NFR.
Celebrate Rodeo’s Rising Stars
LAS VEGAS, NEVADA — The annual Resistol Rookie of the Year award honors first-year Professional Rodeo Cowboys Association (PRCA) and Women's Professional Rodeo Association (WPRA) cardholders who achieve the highest earnings in their respective events by the end of the season, including winnings at the Wrangler National Finals Rodeo (NFR). This prestigious title is a “one-shot” opportunity, unique in the PRCA and WPRA.
As one of the original sponsors and official hat of the PRCA, Resistol celebrates the Resistol Rookies of the Year annually with a special awards luncheon. This year marks the tenth anniversary of the luncheon–a decade of celebrating rodeo stars at the South Point Hotel & Casino during the Wrangler NFR. Guests will enjoy live music, a delicious meal and a program hosted by the industry’s best. The rookies will be presented with their year-end awards. Previous rookies of the year and world champions will offer the current rookies with congratulations, sentiments of the title and future advice as they continue in their careers.
“We are thrilled to honor these outstanding rookies in front of their families and the entire industry as part of this lifetime achievement,” said Mary Jane Carpenter, the Brand Director for Resistol. “Over the past decade, the Resistol Rookie program has grown tremendously, with more fan engagement, greater recognition for the rookies and increased attendance during this remarkable crowning celebration.”
The celebration culminates with the revered Resistol “Man of the Year” award, presented to someone who goes above and beyond to further the industry, sport and lifestyle that Resistol represents. Past recipients include country music star Cody Johnson, American Quarter Horse Association Vice President Karl Stressman, Wildfire Open founder Billy Pipes and Pro Rodeo Hall of Fame announcer Bob Tallman.
The Resistol National Little Britches Rodeo Association Rookies of the Year will also be honored at luncheon, recognizing their dedication and hardwork.
During Round Six of the NFR, the PRCA Resistol Rookies of the Year will be honored in the arena and awarded with their Montana Silversmiths Rookie of the Year buckles.
All are invited to the December 10, 2024 event! You can purchase tickets now! Join in celebrating this year’s rookies and the future stars of rodeo!
Find tickets here!
About Resistol
Since 1927, the Resistol hat brand has been dedicated to providing cowboys and ranchers with the finest headwear available for the western lifestyle. A division of Hat-Co, Inc, the world’s largest fur-felt hat manufacturer, Resistol Hats are manufactured in Garland, Texas. While Resistol has the most popular straw cowboy hats available, Resistol is proud to handcraft their felt hats fur-to-finish in the USA. This means we curate and purchase raw fur and make our own hat bodies in our factory in Longview, Texas. The hat bodies are finished in Garland, TX where each felt hat goes through over 200 hands under the company's high standard quality control thereby producing the most consistent and finest hat known to the world. Truly made in America! Resistol provides a full line of felt and straw cowboy hats, outerwear and cowboy boots. Resistol is available at fine western stores or shop us online at www.Resistol.com.
About The PRCA
Whether you're a fan of George Strait or the cowboy lifestyle, wearing a Resistol hat isn’t just about style—it’s about staying true to your roots, just like the King of Country Music. The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA's mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos, delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned more than 840 events in 2021, and there are more than 40 million rodeo fans in the U.S. The sport’s marquee event, the National Finals Rodeo, has increased its payout to more than $10.9 million in 2022. The PRCA televises the sport's premier events, with the world-renowned National Finals Rodeo on The Cowboy Channel and RFD-TV and streaming on the PRCA on Cowboy Channel Plus App. There were more than 600 rodeos streamed on the PRCA on Cowboy Channel Plus App in 2021. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport, read ProRodeo Sports News, the official publication of the PRCA. The digital PSN and daily updates of news and results can be found on the PRCA's official website, www.prorodeo.com.